Premium quality bicycles
for every rider.

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White Bikes are available exclusively at XXL stores throughout Norway, Sweden, Finland and Austria

Retailers

Design

White Bikes are designed and developed in Scandinavia, by passionate designers and product managers with years of experience from international bicycle brands.

Innovation

Our combination of in-house development, quality components and close collaboration with some of the world's most renowned manufacturing partners ensure the premium performance, quality and safety that we demand from our products.

Sustainability

We never make use of suppliers who do not have well-known reference products and a good code of conduct.